Introduction
Momentum Watches is a purpose built watch brand that aim to build sleek but performance ready watches that can withstand tough treatment yet don't break the bank. With all the momentum watches have a minimum 100M depth-rating, it is clear they built for adventure minded people who put themselves and their gear in a wide variety of environments.
Being built in arguably the most outdoors driven city in Canada, Momentum Watches have built a brand image that integrates PNW adventure to show off their timepieces capabilities. With winters filled with skiing and snowshoeing snow capped mountains, and hikes through moody green forest that lead to views of the ocean the coastal BC winters provide the perfect landscape to showcase a wide variety adventures without travelling far distances.
The Concept
Embrace the PNW roots of Momentum Watches by showing the wide variety of adventures that Momentum watches can withstand and exploring BC presents.
Photos and videos of snowshoeing/skiing to snow covered cabins, cold dips in mountain lakes and remote ocean locations, and hiking through temperate rain forests leading to sprawling ocean and mountain views are the stories that I believe would show the lifestyle that embodies the adventure driven Momentum Watches brand.
Objectives
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Showcase the lifestyle and adventure aspect of Momentum Watches.
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Increase brand awareness and sales of Momentum's products.
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Engage and grow Momentum's audience and customer base.
Deliverables
Ask
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20-30 lifestyle and product photos
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3+ Short Form videos
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Collaborative or sponsored post on my account.
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UGC type videos if interested
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1-2 Momentum watches that the St. Moritz Watch Corp. and Momentum Watches team want to highlight.
Locations of interest
By having a large variation of settings the campaign will be able to have each piece of content be unique with little to no repetition. From snowy mountains to large green forests, this campaign will leverage BCs biodiversity so Momentum Watches can show case it's abilities and lifestyle without it being obvious that each piece of content was shot together.
Vision Board
Target Audience
Young PNW adventure seekers who want a timepiece that they can be confident will suit all occasions at a reasonable price tag.
Timeline
Time line will depend on if Momentum and the RCM team decide on a trip to trip basis or a larger campaign consisting on multiple trips resulting in a larger batch of content. A general smaller campaign time line could look like the example below.
Week 1
Shoot product campaign.
Week 2
Photos and Videos will then be edited and sent over for feedback/revisions.
Week 3
Finalized images and videos are sent to Momentum by end of week.
Budget
The cost of the project will depend final concept decided between the team and Momentum Watches.
Note: The budget and timeline will depend on the specific requirements, number of locations and the complexity of the project. The above proposal is just a general outline.
Why RC Media?
I am a born and raised BC boy who loves the outdoors and pushes to go on adventures that challenge me. Combining this with nearly 7 years of photography and videography experience, I am always looking for awe-inducing adventures to capture in my free time and to help build specialized campaigns for brands that share this love for adventure.
Watches have always been an interest of mine (you will often see me wearing my grandpas old Bulova that he handed down to me when I was 17) because of their craftsmanship and the amazing challenges people put them through.
The combination of my interest in watches and strong passion for travel and adventure made me genuinely excited when stumbling across the Momentum brand (added bonus for being from Vancouver as well) and I knew I had to reach out as I am confident that there is a great compatibility for a mutually beneficial relationship.
Past clients
